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Those three big-time ballers, pop up around an otherwise typical city neighborhood in fun launch film for NBA 2K, which drops Sept. 19. In this ZIP code, you run into league royalty virtually anywhere—at the barber shop, tattoo parlor, used record and CD emporium … even the local basketball court. But the teen dude at the center of the action plays it extremely cool, at one point telling Irving, “It’s just another day in the neighborhood.” “Neighborhoods are really the birthplace of basketball culture,” agency creative director Barnaby Blackburn tells Adweek. and also you can get buy mt from our site. “We liked the idea of this perfect basketball neighborhood, a place with all the venues you’d expect to find in an everyday neighborhood and with all the regulars you’d expect to bump into.

 The difference being that these regulars, from the barber to the tattoo-shop owner to the guy playing cards on the steps, are NBA superstars, and that everything in this neighborhood exists to serve basketball.” In order of appearance, the spot’s impressive roster features D’Angelo Russell, Paul George, Joel Embiid, Thomas, Damian Lillard, Bill Walton, DeMar DeRozan, Devin Booker, Karl-Anthony Towns and Irving. These stars also appear in the 2K18 game. This marks another notable marketing push for the NBA 2K franchise from CP+B, following its work for NBA 2K17, which featured a Fitbit tie-in encouraging gamers to get more exercise IRL.

That work was honored this week by Adweek’s Project Isaac Awards as one of the most innovative campaigns of the past year. As for NBA 2K18, director Stacy Wall of Imperial Woodpecker has walked similar streets before. He helmed Nike’s acclaimed “Short a Guy” spot from 2015, which followed an average kid who spends a magical day interacting with his heroes from various pro sports teams. and also these nba 2k18 xbox one mt belong to you guys. Though the set-ups in the two ads are pretty much the same, the vibes are quite different. “Short a Guy” has a quick-cut, fantastical feel—like a fan’s frenetic fever dream come true. And at times it’s played for laughs.

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